Why SSL Security Is Important For Your Website

Why SSL Security Is Important For Your Website

SSL, or Secure Socket Layers, is a form of encryption used by the vast majority of websites that transfer secure data. It encrypts information that is being passed back and forth between a website and the web browsers of the visitors to the site. If you have a website, then take a moment to learn why SSL is such an important part of website security.

#1 – SSL Protects Personal Information

The primary reason for using SSL is that it protects the personal information of your website visitors. If they have to enter their name, email address, physical address, or any other personal information, SSL will ensure that it is encrypted before being sent to your website.

#2 – SSL Protects Credit Card Information

A growing percentage of the public is using websites for shopping and online purchases. From the purchase of digital goods or services to the purchase of physical items, online shopping is on the rise. To complete these transactions, customers need to enter their payment information – typically credit cards. Without SSL, their payment information is being sent openly across the internet.

#3 – SSL Increases Customer Confidence

Websites that use SSL certificates can increase customer confidence. When a customer visits a website that uses SSL, they can be sure that their information is protected. This shows that the website cares about protecting their information. For ecommerce websites without SSL encryption, customers are likely to visit a competitor.

#4 – SSL Provides Authentication

When a user visits a website, their web browser will check the certificate of authenticity provided by the server of the website. This shows the visitor that any information being transferred will be encrypted before being sent or delivered. This is an added level of website security that visitors appreciate.

#5 – SSL Provides PCI Compliance

PCI (Payment Card Industry) compliance is a necessity for websites that offer online shopping. In order to comply with PCI standards, websites need to encrypt credit card information using at least 128 bit encryption.

#6 – Prevents Phishing Emails

A phishing email is the name given to emails sent by hackers trying to lure a website visitor to a fake site. In the email, the hacker will include a link to their own website, posing as your site. Typically, these criminals will not be able to obtain their own SSL certificate, which means that they will not be able to perfectly replicate your website. Hopefully, this will keep users from falling for these phishing scams.

As you can see, SSL is a crucial part of website security. It protects personal information and payment information during online transactions. Using SSL can also increase customer confidence, as they know that their information is secure. SSL also provides authentication, so that visitors can verify that the website they are visiting is legitimate, which is useful for preventing phishing scams.

If you ever shop online, make sure that the site you visit uses SSL encryption. For those with their own website, consider purchasing an SSL certificate for your website.