What Is E-mail Marketing?

What Is E-mail Marketing?

If you run a business, or are self-employed, you have probably heard the term email marketing before. It is one of the oldest forms of electronic marketing and remains one of the most effective. You can use it to generate additional leads, build trust with your customers, and even increase the conversion rates on your website.

Gain a better understanding of email marketing and how it works and then make it a part of your online marketing efforts.


How Email Marketing Works

Email marketing has many different uses. How your email marketing campaign works is up to you and your business needs. It can be used to send out newsletters to your subscribers, as an auto-responder, or as a promotional tool to let your subscribers know about a new sale or product release.

Before you can start using email marketing, you need to build a subscriber list. There are multiple options for doing this. You can add a subscribe form on your website or in social media posts or provide giveaways and require users to subscribe before they can receive the offer.

Most businesses rely on web based services for the management of their email marketing campaign. These services will keep track of your subscriber list, allow you to create subscriber forms, and even provide templates for creating your emails. You can schedule the release of emails for a specific date or set up autoresponders for customer inquiries.


Advantages of Using Email Marketing

As stated, email marketing is one of the oldest forms of online marketing. The reason it remains a major part of most businesses marketing strategies is the number of advantages it provides. Here are the primary benefits to using email marketing:

  • Gain more sales leads
  • Keep your customers informed
  • Increase conversion rates
  • Track customer behavior
  • Increase customer retention
  • Cost effective

One of the main advantages of email marketing is the ability to gain more sales leads. Email is an effective form of marketing and allows you to automatically keep potential customers informed about new sales and products. People that willingly subscribe to an email list are more likely to follow through with a purchase after clicking on a link in an email.

Your emails will also help with customer retention, increasing the chances that visitors to your website are likely to come back to see what new features or services you are offering. It is also an incredibly cost effective way to market your business. Most email marketing services are reasonably priced and fairly easy to use.


How to Start an Email Marketing Campaign

To start an email marketing campaign, your best option is to sign up for a web based email marketing service. Compare prices between services and look at the number of subscribers they allow you to manage. You should also look into the number of emails they allow you to send out and any other special features provided.

These services often include tutorials or access to one-on-one training to help you get your first email marketing campaign up and running.

Now that you have a better sense of what email marketing is, you can begin incorporating it as part of your digital marketing strategy. Start reaching more customers, keep existing customers up to date, and announce your latest sales or product releases.