What is e-commerce hosting?

What is e-commerce hosting?

Electronic commerce (e-commerce) is exactly as it sounds: commerce sustained electronically. The implied is that e-commerce takes place over the Internet. Any website that sells products has e-commerce capabilities; any website that only sells products is an e-commerce site, or e-store.

E-commerce hosting, as you might expect, require specific features that can weigh upon shared hosting platforms. Even if e-commerce sites are small, they may require plenty of up-front and behind-the-scenes features. What’s a store without a checkout page and checkout software? Will just one person run the store? How are you supposed to contact the admin(s) about shipping questions, or other problems? What makes products appear and how can you click a “buy” button? All these details depend on features and plug-ins that take a surprising amount of power from servers. If traffic on these sites swell, or if one popular item goes “viral,” this can pose a problem for shared server sites. This is why hosts developed e-commerce hosting.

E-commerce hosting platforms are much more cost-effective for e-stores, because they come with many standard features that would have been costly upgrades for shared server hosts. There are a multitude of different checkout features, shopping cart plugins, scanner technology, specific control panels, e-commerce friendly templates and e-commerce oriented security. E-commerce sites require graphics differences, app differences, layout specs and flexibility that some other sites may not need.

Furthermore, e-commerce hosts usually charge less, if they charge at all, to add admins, pages and domains to e-stores. Many customers may take charge of one store and its responsibilities. There may be several departments within one store that require different e-mail addresses and points of contact. The control panel for the store must be easily navigable, flexible for quick changes, and shareable across multiple admins. If e-stores grow, customers must be able to add pages and page-inserts as needed.

There’s an expectation with e-commerce sites that, inevitably, traffic will grow. When traffic grows, the number of products—and thus the number of transactions, unique visitors, apps, graphics, etc.—will grow. A good e-commerce host predicts this change of their customers and supplies e-commerce customizable packages, made to increase in power and memory up to a point. Stores with international reach may eventually require a whole new domain for their site. While e-commerce servers eventually cap at a certain memory threshold, they’re optimal for small to medium, or even just large enough, e-stores.

In short, e-commerce hosting is the process by which e-commerce sites can find hosts that best fit their needs. Their specifications, like shopping carts and product displays, may become costly subscription features with shared server hosts. E-commerce hosts save e-stores time and money by giving them many of these features standard, as part of their basic package. If your business has more than half of an e-commerce component as part of its site, you may want to look into e-commerce hosting. E-commerce hosting doesn’t just balance stores alone; it balances stores with the other features of a standard website, like different landing and display pages, and makes sure that all these different page types work together seamlessly.