Top 3 Features to Look for in a Hosted E-Commerce Platform

Top 3 Features to Look for in a Hosted E-Commerce Platform

Many businesses are starting to use ecommerce hosting to reach more customers, open up new markets, and manage their inventory. Thanks to an increase in online shopping and the availability of easy to use ecommerce platforms, anyone can consider adding ecommerce to their existing business model or as their primary sales platform.

If you have thought about using an ecommerce platform, but you do not know where to get started, then look over these top 3 features to look for in a hosted ecommerce platform.

#1 – Quality Inventory Management

Being able to track and monitor your inventory helps prevent back orders and delays in shipping. It can also be important to your sales goals or record keeping. Look for ecommerce hosting that include detailed analytics, along with inventory management. A quality inventory management system should be able to track orders and offer customizable reports.

#2 – Shopping Cart Integration

A shopping cart is another standard feature that every ecommerce hosting platform should have, in some form. The depth and functionality of the shopping cart should be a major concern. Find out whether shipping and payment integration is included with the shopping cart, or if you will have to pay extra for these features. Some ecommerce solutions only provide payment through PayPal.

#3 – Search Engine Optimization

A quality ecommerce platform should be search engine friendly. It should be able to generate unique URLs for each product that you list, as well as category URLs. You may also want the option to be able to edit the title and meta description of each product and category. Look into the search engine optimization features provided with each ecommerce hosting option.

Additional Features to Consider

Even though the three features mentioned should be a major part of your decision, you may have additional concerns. Some other feature to look at include the pricing plans offered by each ecommerce hosting option, the inclusion of product reviews, flexible pricing, and cross-selling features.

Ease of use and a friendly user interface could also be an issue, if you are new to creating and setting up an ecommerce website. If this is going to be your first time using ecommerce hosting, then you may want to include ease of use as a primary selling point, when selecting an ecommerce platform.

Make the Best Choice

When looking for ecommerce hosting, you will likely find that the majority of your options includes the same standard features. This includes shopping cart integration, inventory management, and SEO, as described above, but you want to make sure that these features are capable of meeting your needs.

While an ecommerce hosting solution may claim to have inventory management, you may find that their setup lacks the functionality that you require. The same could be true of the shopping cart integration and payment system. Examine these features in detail and look at customer and consumer reviews.

After you have carefully examined all of your ecommerce hosting options, pick the ecommerce platform that is best suited to help you reach your goals.