ConstantContact Review

ConstantContact Review

 

(FTC Disclaimer: We receive compensation from referrals from this site. Learn More.)

ConstantContact is a web based email marketing solution for businesses of all sizes. Email marketing is one of the oldest and most effective forms of online marketing. The majority of businesses that use online marketing, devote at least a portion of their marketing efforts to email marketing.

If you are not already using email marketing as part of your marketing approach, you should take a moment to learn more about Constant Contact. Use this review to help you decide if Constant Contact can increase sales and conversion rates for your business.


What We Like

introductionWhat are some of the advantages of using Constant Contact? Thanks to a variety of advantages, Constant Contact remains one of the top email marketing services available online. There are many different email marketing services to choose from and looking at the advantages of each will help you decide which one is right for you. Here is an overview of what we like about Constant Contact:

  • Easy to use interface
  • Detailed templates for professional looking emails
  • Many different templates to choose from
  • Step by step setup for getting started
  • Image hosting
  • Advanced tracking features
  • Scheduled emails
  • Autoresponders
  • Custom templates

The first thing that stands out with Constant Contact is the user-friendly interface. The user dashboard and on screen navigation is simple and clear. If you have any difficulty using the features, there is a step-by-step wizard for getting started. They also have one of the most highly regarded customer service departments, when compared to other email marketing services.

When creating your emails, you will find that there is a large selection of templates to choose from, for any task. There are seasonal templates, multilingual templates, and more. You can even add your own custom templates to cut down on the amount of time spent creating your emails.

Some of the other advantages include image hosting, for making your emails more attractive, and scheduling options. Schedule the release of newsletters. Constant Contact also provides options for setting up autoresponders. Autoresponders allow you to automatically send out an email to your customers after they perform a specific action, such as purchasing a product on your website.

The advanced tracking features let you keep track of how effective your email marketing strategy is and whether you need to make any changes. Pay attention to the tracking features to learn what techniques are working and which practices you need to avoid.


What We Don’t Like

icon-questionWhile there are plenty of reasons to consider using Constant Contact, depending on your needs, there may be a few disadvantages. Make sure that you weigh the advantages and disadvantages before making a final decision:

 

  • No RSS to email feature
  • No split testing options
  • The monthly fee is higher than some other options

Constant Contact really is limited in the number of disadvantages; though they could make a large difference as to whether you should get a membership. First off, there is no RSS to email feature. Many email marketers enjoy having this feature as a way to cut down on the amount of time they spend creating emails.

The next problem is that there are no A/B split testing options. For those that are unfamiliar with this practice, split testing allows you to send out two separate versions of an email to different customers. You can then compare the results to see which email worked best. Many businesses enjoy this option for fine-tuning their marketing strategy.

The monthly fee is a bit higher than some of the other email marketing services that are available. For $15 per month, you can manage up to 500 subscribers. In order to manage more than 5,000 subscribers, the price goes up to $75 per month. Depending on the size of your business, this monthly fee may not be that important – especially when you consider the number of advantages provided by Constant Contact.


Features

featuresTo offer a thorough look at whether Constant Contact is right for your email marketing needs, you should learn more about their features. Like most other email marketing services, it is relatively easy to get set up and start using.

Constant Contact provides you with different templates that you can use to create your first emails. Without any experience, you can create professional looking emails to send out to your subscriber list.

Next, you begin building your subscriber list. You can either import an existing subscriber list or use the options provided by Constant Contact to help you generate a list and start gaining subscribers.

With your subscriber list in place, Constant Contact provides some of the key features that you would expect from an email marketing service. You can schedule emails, setup auto responders, and track the actions taken by your subscribers. Keep tabs on how many emails you send out, what percentage of customers respond to your emails, your conversion rates, and other statistics.

Using the stats that you gather, you can start fine-tuning your email marketing strategy. If at any point, you need help using the features and services, you can contact their customer support department. There also a number of resources to help explain how the services work.


Pricing

featuresThe pricing for Constant Contact is slightly above the industry standard, with 500 contacts for $20 per month. The next price plan is $35 for 2500 contacts. If you want to give it a try, Constant Contact offers a 60 day free trial that includes a contact list up to 100 people. For all plans, you can send an unlimited number of emails.


Customer Support

supportConstant Contact has superior customer support. Phone support is available Monday through Thursday, between 7AM and 11PM and Friday 7AM to 9PM. For those on the free trial, the customer service hours are between 9AM and 7:30PM Monday through Friday.

Their live chat and email support is available 24/7. Regardless of your questions or needs, their customer service team is knowledgeable and the wait times are short. There are also a large number of video and text tutorials to help you understand all the features available for Constant Contact, along with a searchable FAQ.


Final Conclusion

constantcontactrecommendedShould you use ConstantContact to handle your email marketing needs? After comparing it to other similar services, it does provide a range of features that are standard with most email marketing options.

You get a high-quality email marketing management system that is incredibly user-friendly and the ability to schedule newsletters and set up autoresponders. There are also many different templates to choose from and the option to use your own custom templates. The only disadvantages are the lack of RSS support, no split testing, and potentially the price tag.

Whether you should use Constant Contact is your choice, but it is one of the leading solutions for managing your email marketing. Visit their website today to learn more about the services or start setting up your first email marketing campaign.

 

 

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(FTC Disclaimer: We receive compensation from referrals from this site. Learn More.)