Aweber Review

Aweber Review

 

 

(FTC Disclaimer: We receive compensation from referrals from this site. Learn More.)

Aweber is one of the many web based platforms for managing a complete email marketing campaign. They have everything that you need to get started, along with seamless integration for WordPress, Facebook, Shopify, and PayPal.

Email marketing is one of the most effective forms of online marketing. It is often affordable and offers a great return on investment, in the form of increased sales leads, higher customer retention, and more website traffic. If you are shopping around for an email marketing platform, learn more about Aweber and what solutions they offer.


What We Like

introductionAweber is apparently trying to appeal to larger businesses, with their higher prices, but they do make up for this by offering a number of excellent features and capabilities. When you are considering using an email marketing platform, it will pay to look at the advantages provided. With Aweber, you can expect the following:

  • Quality auto-responders
  • A variety of integration options
  • Live webinars
  • Detailed reporting

Auto-responders are a major part of most email marketing campaigns. With auto-responders, you can instantly send a customer a message or send out targeted emails. This could include sending out an email after a client signs up to your mailing list or after a customer places an order on your website. Sending out an automatic email increases conversion rates and helps show that customer that you are there for them. Aweber makes good use of auto-responders and allows you to setup multiple variables for creating a variety of auto-responders.

There are a number of ways to integrate the features provided by Aweber into your existing marketing strategies. You can add email subscription forms to your website or your blog. You can even add forms to your Facebook page, so that customers will always have easy access to your mailing lists. Aweber can even be used to add feature to your ecommerce shopping cart. After a customer makes a purchase, you can setup a pop-up mentioning your mailing list or promotional offers.

Live webinars will help you get the most out of your Aweber account. These live webinars are instructive courses with live instructors. Get expert advice from real people and learn how to use all the features available with Aweber. The webinars end with a question and answer segment, you can get free help.

Detailed reports are useful for tracking the success and effectiveness of your email marketing. You can setup reports to appear right on your dashboard and customize the information that appears and the statistics that you require.


What We Don’t Like

icon-questionThe only drawback using Aweber that we could come up with is that there is limited options when it comes to importing data. For many, this will not be an issue, but if you do not have your contact or product information contained in a text file, XLS, XLSX, TSV, or CSV file, then you will have to manually enter your information. Also, if you do end up having to manually enter your information, this is a task that you will only have to deal with once.


Features

featuresAweber has a multitude of useful features, for making your email marketing more effective and for keeping tracking of your results. Take a look at some of the features that you will get, after setting up your Aweber account:

 

  • A/B split testing
  • Alias email accounts
  • Auto-responders
  • Image hosting library
  • RSS to email
  • Social media posting

A/B split testing is always useful for comparing the results of two separate emails. You can create two variations of an email and have them sent during a particular email blast. Take a look at the number of respondents and customers that followed a link or opened the email to compare the effectiveness of your emails and fine tune your marketing strategy.

You will also get RSS to email capabilities, allowing you to automatically send out an email whenever a particular RSS feed is updated, such as your blog or a new product listing.


Pricing

pricingPricing is one of the disadvantages of using Aweber. Their most affordable plan is about double the price of some of their competitors. They focus on offering more reliable service and quality, easy to use features. With the smallest plan, costing $19 per month, you can add up to 500 subscribers to your email list. The $29 per month plan allows you to have up to 2,500 subscribers. From there, the prices continue to climb – with a cost of $149 per month if you need more than 10,000 subscribers.

There is a free trial that you can use to get started and check out their services before committing to a monthly fee. During this time, you may get a better idea of the number of subscribers you would like the option to have.


Control Panel

controlpanelAweber has a basic control panel, so you should have no problem using the features. If you run into any issues, you can use the selection of resources that are available to help you out – video tutorials, text tutorials, FAQ’s, and a detailed knowledge base.

 


Customer Support

supportAweber provides a dependable customer support team that will help you whenever you have an issue with their platform. They use an email ticket system for general inquiries, as well as live chat and phone support. Support is available 24/7 and there is also a number of useful extra resources available – such as the webinars mentioned earlier. You can even contact them through social media.


Reliability

reliability1Aweber claims to have the best email deliverability rate. They even allow access to their raw data, so you can see the results for yourself. With an email marketing campaign, any amount of undelivered email can be frustrating. Even a 99% deliverability rating is going to result in 10 lost emails when sending out 1,000 mass emails. Aweber claims that you should not end up with any undelivered messages.


Final Conclusion

aweberrecommendedAweber is one of the better options, for those wanting an email marketing platform, but they do have a higher price than some of their competitors. When making your decision, you will have to decide if the included premium features, such as A/B split testing and RSS to email, make up the difference in price. If you need those features, then Aweber is your best choice.  Visit Aweber today to get more details and compare the prices of their individual plans.

 

 

Buy Now

 

 

(FTC Disclaimer: We receive compensation from referrals from this site. Learn More.)